A Delhi studio for social, press, brand and events, building work for people who would rather be remembered than just seen.
NEW
SENSE.
— on the toes,
always.
- A way of seeing a brand that did not exist before this studio walked into the room. “They gave the category a new sense of itself.”
- The quiet, persistent work of building a brand's social, press and visual world until the obvious answer becomes obvious.
- The first sentence a brand says about itself that its competitors immediately wish they had said first.
What we do, specifically.
Nine years, counted.
Ten humans.
One room in Saket.
We are ten strategists, designers, writers and producers — building social, press, brand and event work for businesses that would rather be remembered than just seen. Founded in 2017 by Sahil and Simran in Saket, Delhi. On the toes, always.
SahilFounder
SimranCo-Founder
BhavyaCreative Head
TanviDesign Head
GinieshaSocial Media Architect
DivyaPR Architect
JayaContent Creator
TushanthGraphic Designer
ArtiGraphic Designer
AkashContent Creator
What clients said.
Your creative aspects are very nice. The team is on the right track — keep going strong and make beauty your niche, whether that's digital media or event activation.
Been associated with New Sense for a couple of years — great team to work with, always proactive. Really happy with the work, and the business has grown well.
We hosted a bridesmaid event during the wedding and festive season at DLF Promenade. The New Sense team curated it beautifully with the right brand mix, including make-up master classes by Guneet Virdi. The two-day event was a real success and was appreciated by DLF management.
Six steps,
in order.
Conversations with you, your customers, and the category. We come back with one page that makes the next five steps obvious.
We define what the brand stands for, what it stands against, and the single sentence everything else has to earn its place against.
Identity, content, campaigns. The strategists, designers, and writers sit in the same room — most decisions are made before lunch.
Photoshoots, lookbooks, websites, packaging. The production happens next to the people who designed it. No two-week handoffs.
Press placements, celebrity and influencer collaborations, retail activations, the occasional well-mannered stunt. A launch is a position made public.
After launch we stay. Always-on social, monthly press, performance reporting, and the occasional 2 a.m. fix. That's how seventy-five percent of clients are still here years later.